My team completed a major rebrand for undergraduate admissions. The objectives were to update a dated marketing suite and tired messaging and to increase inquiries and enrollment. This work won several industry awards and met and exceeded enrollment goals.
Results
- 24-70% increase in inquiries
- 17% increase in enrollment
- Three consecutive record freshman classes
Elements
- Market research
- Best practices
- Theme
- Key messages
- Design
- Art direction
- Voice and tone
- Content
Audiences
- Potential undergraduate students
- Parents
and families
Products
- Print materials
- Web and email
- Event materials
- Video series
- Signage
- Commissioned art
- Photography
- Installations
- Social channels
- Advertising