In 2014, I led online lead generation and lead nurturing strategies to support girl and volunteer recruitment goals, using industry-leading marketing and CRM tools Salesforce, Exact Target, and Pardot.
Results
50% year-over-year increase in leads, and an improvement in prospect-to-close/membership rate from 3:1 to 1.6:1.
Elements
- Research
- Planning & strategy development
- Theme
- Key messages
- Content
- Measurement
Products
- Microsites
- Landing pages
- Web elements
- Advertising
- Purchased lists
- Drip campaigns
- Inbound marketing
- SEO/SEM
- Social media
Audiences
- Parents and guardians of prospective girl members
- Prospective volunteers
Partners
- Recruitment team
- Executive team
- IT